Dual Approach to sustainability
In our pursuit of sustainability, we engage in a dual approach. This
involves reducing CO2 emissions to minimize our carbon footprint
and engaging in climate compensation initiatives. We firmly
believe that this multi-layered strategy is integral to fostering a
sustainable future.
Public health and smoking
In collaboration with our partners, our objective is to enhance public health by presenting a viable alternative
to smoking. We are committed to advancing a smoke-free environment through the responsible provision of
tobacco-free nicotine products. Our offerings deliver a controlled nicotine dosage without subjecting users to
many the harmful substances inherent in cigarette smoke. By furnishing recognized safer alternatives to
traditional cigarettes, we actively contribute to enhancements in public health, thereby fostering the
potential to save lives.
Socially sustainable
We are dedicated to fostering transparency, diversity, and
equality, principles that strengthen our organizational culture.
Grounded in these principles, our operations are guided by
three fundamental values: Stand out, Speak up, Try it.
Our collective progress is driven by the richness of our diversity,
encompassing perspectives and unwavering dedication from
every member of our team. At YOIK, we cultivate an
environment that champions the questioning of norms and
fosters continuous growth and development. Here,
opportunities abound for effecting change and driving
enhancements.
